KILLWHY

Hangzhou based designer brand KILLWHY was founded in 2017 by head designer Songyin Lu. Lu received no formal fashion education, studying pattern-making and garment construction at vocational school from the age of sixteen, then working nine years as a menswear designer before starting the label. KILLWHY makes trousers, and almost nothing else. Legs are built up from panels rather than cut from a single line, with construction carrying the design in place of decoration. Ideas come from everyday life rather than the fashion press.The brand’s name says what it means: there is no why. KILLWHY works from one principle, "PRODUCT IS THE PRODUCT ITSELF", setting its own pace against the present one. Exclusively represented by VERSEAS.

Hangzhou based designer brand KILLWHY was founded in 2017 by head designer Songyin Lu. Lu received no formal fashion education, studying pattern-making and garment construction at vocational school from the age of sixteen, then working nine years as a menswear designer before starting the label. KILLWHY makes trousers, and almost nothing else. Legs are built up from panels rather than cut from a single line, with construction carrying the design in place of decoration. Ideas come from everyday life rather than the fashion press.The brand’s name says what it means: there is no why. KILLWHY works from one principle, "PRODUCT IS THE PRODUCT ITSELF", setting its own pace against the present one. Exclusively represented by VERSEAS.

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KILLWHY

Hangzhou based designer brand KILLWHY was founded in 2017 by head designer Songyin Lu. Lu received no formal fashion education, studying pattern-making and garment construction at vocational school from the age of sixteen, then working nine years as a menswear designer before starting the label. KILLWHY makes trousers, and almost nothing else. Legs are built up from panels rather than cut from a single line, with construction carrying the design in place of decoration. Ideas come from everyday life rather than the fashion press.The brand’s name says what it means: there is no why. KILLWHY works from one principle, "PRODUCT IS THE PRODUCT ITSELF", setting its own pace against the present one. Exclusively represented by VERSEAS.

Hangzhou based designer brand KILLWHY was founded in 2017 by head designer Songyin Lu. Lu received no formal fashion education, studying pattern-making and garment construction at vocational school from the age of sixteen, then working nine years as a menswear designer before starting the label. KILLWHY makes trousers, and almost nothing else. Legs are built up from panels rather than cut from a single line, with construction carrying the design in place of decoration. Ideas come from everyday life rather than the fashion press.The brand’s name says what it means: there is no why. KILLWHY works from one principle, "PRODUCT IS THE PRODUCT ITSELF", setting its own pace against the present one. Exclusively represented by VERSEAS.

Read less

Hangzhou based designer brand KILLWHY was founded in 2017 by head designer Songyin... Read more